Caution #4. In an effort to make your gift recipient feel better about their gift, you are allowed to change the name of the store where you purchased your gift. However, you are only allowed to bump up one level: NEVER more than one level. For example, if you bought the gift at Dollar General, you can upgrade to Walmart. If you bought the gift at Walmart, you can upgrade to Target. If you bought the gift at Target, you can change the name to Kohl’s. After that, you are on your own. I don’t shop anywhere else so I don’t know what comes after Kohl’s.